Getting Started with AI Image Generation

AI image generation works best when the prompt describes a clear subject, a visible setting, and the kind of output you want to receive. A short prompt can work for simple ideas, but production-ready images usually need a little more structure.

Start with the subject

Begin by naming the main thing the image should show. This can be a product, a person, a scene, an object, or a visual style. Keep the subject specific enough that the model does not need to guess.

For example, instead of writing:

Create a product image.

Write:

Create a clean studio product image of a matte black wireless speaker on a white acrylic surface.

Add the setting and composition

The setting tells the model where the subject belongs. The composition tells it how the image should be framed.

Useful details include:

• Background
• Lighting
• Camera angle
• Aspect ratio
• Mood
• Materials and textures

A more complete prompt might look like this:

Create a clean studio product image of a matte black wireless speaker on a white acrylic surface, soft side lighting, subtle reflection, centered composition, realistic commercial photography, 1:1 aspect ratio.

Match the format to the use case

Different channels need different image formats. A square image is useful for product grids and social posts. A vertical image works better for stories, shorts, and mobile-first campaigns. A wide image is usually better for hero sections, banners, and blog covers.

Before generating, decide where the image will be used. That one decision makes it much easier to pick the right aspect ratio and avoid unnecessary cropping later.

Review the output carefully

After the image is generated, check the details before using it in production. Look for text errors, strange hands, inconsistent shadows, unnatural reflections, and brand elements that should not appear.

If the image is close but not quite right, revise the prompt instead of starting from scratch. Keep the parts that worked, then add one or two precise corrections.

A simple prompt template

Use this structure when you are not sure where to start:

Create [type of image] of [subject] in [setting], with [lighting], [camera angle], [style], [aspect ratio], for [use case].

This keeps the prompt readable while giving the model enough direction to produce a useful first result.